The New Technology and the Music Industry

Technology and the Music Industry

- There are a lot of changes in the approach to music and music production. Do they have any impact on guitarists?
- Of course they have. New technology always brought good things and bad things.
- One of the bad things is the free downloading from the net.
- It’s not bad-only. Of course, people consider it stealth and they are right. But what about the CDs’ prices? The music companies got crazy. I don’t feel any pity for them. Anyway, they’re making a lot of money from ringtones and all kinds of things. And they made billions selling music till now.
- Yes, but what about the artists?
- First of all, there are lots of so-called “artists” that don’t deserve a cent. Think about those beauties that can’t sing but they really can sell. On the other side, the real musicians can make a lot from live concerts and there are still a lot of people that buy CDs. Let’s take Mark Knopfler: he’s got a new album, he won’t make a million, he’ll make “only” a hundred thousand. Not bad.
- But we’re talking about the commerce. Wouldn’t it be honest to buy music?
- Internet downloading belongs to our new brave world, too. So the record companies should take it into consideration. And there are still several positive things brought by the new technology.
- Like what?
- Anyone can record at home. There are some problems with the voice and the drums but they can be solved. And then, anyone can publish his/hers music on the web. Unfortunately, there is a lot of confusion. Whom would you listen to? On what site? In time, these questions will find their answer.
- And, specifically, about guitarists?
- Well, guitarists, too, can record at home. They also can collaborate with other musicians on the net. There’s also a great deal of tabs and other instructional stuff. There’s also soft that can help you play along with a virtual band. Like Band in a Box, for instance. There are also guitar programs like Guitar Rig and AmpliTube that can help guitarists get an idea of how real gear is supposed to sound. I mean, they can listen to the features of several amps and effects.
- I’ve got friends that prefer soft gear. They even bring their laptop to rehearsals.
- It’s not the same thing. It seems to me that soft gear doesn’t develop the dynamics real gear produces. I don’t know. Everyone should make his/hers own decisions. The real thing is to use new technology to learn and get creative.
- But you said there are bad things, too.
- I meant the confusion that the music industry created. I was talking about the “beauties” that sell music. Maybe we’ll talk some other time about the evolution of the visual at the expense of the audible. Big companies are interested to promote bad music.
- How is that?
- It’s easier to make bad music. It takes less studio time. Gifted musicians are often hard to manipulate. On the other hand, ungifted people are grateful to be in the business and become malleable. And then, teens buy most of the music. So there has to be on a market a lot of “teens oriented” music.
- You are talking about the music market as if it’s grocery store.
- Well, they are both business.
- Isn’t the music business supposed to be lead by dedicated music-lovers?
- It’s supposed to be and there are executives that really loved music at the beginning of their careers. But they understood, gradually, it’s all about money and they let it go.

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