Tesla designs their electric vehicles from the ground up; BMW – not so much, SpaceX to neighbor new dense apartment complex despite opposition, Tesla beats Ferrari, Mercedes and BMW in brand experience for 2nd year in a row. Above: A look back at why Tesla originally decided on a clean-sheet design approach in order to engineer an electric vehicle “from the ground up” (Youtube: Tesla), BMW is, “betting they can mass produce new electric cars based on conventional vehicles.” Looking at their plans, “BMW is preparing to launch an all-electric version of its popular X3 off-roader by 2020, and… a new electric BMW, the i Vision Concept, [which] will use the same underpinnings as future versions of the BMW 3-Series. Electric cars are making big waves in the automobile world. as well as other partner offers and accept our. He was willing to take a risk, and now he's enjoying the results. Not a catastrophic flaw, but they probably should have figured it out faster. Von Holzhausen's version of this has been to embrace what he calls "efficiency." By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider Von Holzhausen makes no bones about it: The, 'So, do you want to see the car? With efficiency, von Holzhausen had a concept that could inform not just the design of the Model S sedan but also the entire, evolving Tesla brand. On the one hand, “Froehlich said vehicle designs dedicated to only one powertrain were no longer required.” However, Carsten Breitfeld, a former electric vehicle engineer at BMW, disagrees. They still give you 1 year ON TOP of the original car warranty. Von Holzhausen's version of this has been to embrace what he calls "efficiency." Before Franz von Holzhausen signed on with what was then called Tesla Motors in 2008, he was on his way to being a member of the automotive design world's elite. Not so with the Model 3, which manages to be more modest than the relatively big Model S without being a squashed-down version of that car. 03.11.2020, 11:50 Uhr. This is the key to von Holzhausen's influence. Musk embraces something called "first principles thinking" and has made it into a mantra at Tesla. Electric and petrol versions will be built on the same production lines.”. It just so happens that we know a really good one, Mr. Tom Gale, longtime design maestro at … Behold the all-new Tesla Roadster, revealed in late 2017. Konfigurieren und bestellen Sie Ihr Tesla Model 3 - das Fahrzeug der Zukunft. The Model S essentially looks the same as it did when it debuted. It's even slanted slightly toward the driver for better viewing. Automotive designer Frank Stephenson, who has done stellar work with companies like Ferrari, BMW, Maserati, Fiat, Lancia, and McLaren, recently shared his thoughts on Tesla’s … While a snazzy two-seater was fun to drive and thrilling to look at — more so when you realized you were running only on electrons — people wanted to buy sedans and SUVs. The idea is to avoid thinking by analogy — let's make this car look like that car, just sort of different or better — and instead deal with problems by stripping them down to the core and working your way up. Copyright © TESLARATI. Does compromising EVs with gas car design characteristics epitomize a company clinging to the past? Well, even Franz gives in to a little car-designer temptation from time to time. On the other, it's a departure from the efficiency philosophy because although the design is streamlined, the engineering isn't. Design and order your Tesla Model S, the safest, quickest electric car on the road. And, “Breitfeld is so convinced of this that he left his job at BMW in 2015, where he was part of a small team working on clean-sheet electric cars.” The team’s only clean-sheet EV design that made it to production was its i3. Many designers of high reputation who are about von Holzhausen's age (he's 49) continue to imagine the future within the context of the past. It's more a matter of choosing. But the key factor for von Holzhausen is that as Tesla rolls out its Model 3 sedan, attacking the mass market, he's witnessing the return on his risky decision to join CEO Elon Musk back when Tesla was selling only one car, the original Roadster. That car would be sold at a high price to early adopters and fans of high-performance, exotic sports cars. Februar 2017 Tesla Motors) ist ein US-amerikanisches Unternehmen, das Elektroautos sowie Stromspeicher- und Photovoltaikanlagen produziert und vertreibt. I recently got the chance to speak with von Holzhausen and he shared some details about how he came to join Tesla and what guides his design philosophy. The only other carmaker that has consistently done this is Porsche, building on the basic original look of the 911 sports car. During the TSLA Q3 earnings call, Musk further explained why improvements to the Cybertruck’s design needed to be made. Tesla was announcing itself as a real car company with the Model S, so von Holzhausen knew that his ideas would define the visual vocabulary of numerous vehicles to follow: SUVs, sports cars, coupés, probably even pickup trucks and vans. Designer Franz von Holzhausen had an impressive resume before joining Tesla. So what, then, does a car designer (whose first name isn't Franz) think of the Tesla Model Y? So, Tesla delivered to the market the first high-performance electric luxury sport car, the Tesla Roadster. We should see the vehicle again before … Feb 3, 2017 - There are over 400,000 Tesla Model 3 reservation holders patiently (some impatiently) waiting for the vehicle. The whole tamale. A lot of experts figured Tesla would be out of business in a few years, as the cost of launching new vehicles killed the company. Der kantige Look von Teslas Cybertruck ist … Q&A: Maxim's Randall Wollschlager on Designing the Future Car; Simplify Power Circuit Design with Simulation; How Medical Wearables Enhance Quality of Life; IO-Link Handbook Presents Primer on Designing Sensors and Masters ; ELIV 2017: Learn Ways to Design Safer, Smarter Cars; Infomart Creates Tiny Power-over-Ethernet Devices; Advancing Safety and Infotainment for Cars of Today and the … He assumes that every Tesla has to be beautiful, and besides, making a piece of industrial design beautiful doesn't really cost anything. And he became the most influential designer of his generation. The Model S design scaled up beautifully for the Model X, but beauty doesn't always scale down. He's the rare professional who's creating both a physically specific piece of industrial design while also developing an overall visual impression, which could be identified as the Tesla brand. Von Holzhausen's efficiency approach is particularly evident  on this front. Their cars don’t sacrifice anything in the design process — they’re built from the ground up to take advantage of a wholly unique electric vehicle architecture. Holzhausen knew that his ideas would define the visual vocabulary of numerous vehicles to follow: SUVs, sports cars, coupés, probably even pickup trucks and vans. Jaguar's Ian Callum or Aston Martin's Marek Reichman might object, and Luc Donckerwolke is capturing plenty of attention for his work at Hyundai, following a stint designing Lamborghinis. What Tesla, von Holzhausen, and the company's design team — including Musk — recognized is that a gigantic screen would reinforce the impression that Tesla's are about technology. The vehicle was delayed for years before launching in 2015, beset with problems: the falcon-wing doors had to to redesigned, rear-seat production was brought in-house, and the vehicle faced recalls not long after it hit the market. Alle Bestellungen sind Sonderanfertigungen und werden meist innerhalb von 24 Stunden versendet. ⠀ Tesla Cybertruck: World-Renowned Car Designer Is Unimpressed. He believes it leaves the industry vulnerable to a ‘Nokia moment’: when a new player uses a transformational design to seize control of an established market, as Apple’s iPhone stole a march on Finnish mobile phone giant Nokia a decade ago.”, Note: Article originally published on evannex.com, by Matt Pressman. Originally, CEO Elon Musk indicated that Tesla … Correction: An earlier version of this post said that von Holzhausen joined Tesla in 2010; he joined in 2008. Yes, I know that's a big statement. The auto industry is over a century old. Subscriber One distinct competitive advantage often considered for Tesla is the company’s complete commitment to an electric vehicle future. When von Holzhausen joined Tesla in 2008, the company was contending with a near-bankruptcy. If von Holzhausen had remained on that track, he would have been a car-design aristocrat. As Tesla continues to move forward, he'll be even more admired for his unique ideas not just about what cars should look like, but how they should make our lives better. Tesla Fan Says Renowned Car Designer Was Wrong About The Cybertruck. A leading-edge research firm focused on digital transformation. The company had to first create an exciting electric car that would change the impressions that EVs were glorified golf carts. Als Ziel des Unternehmens wird „die Beschleunigung des Übergangs zu nachhaltiger Energie“ genannt. Von Holzhausen gets to envision the future on its own terms — gorgeous electric cars that will someday be able to drive themselves. The Tesla Model 3 was given four separate awards, including “Car of the Year,” by a prestigious automotive magazine in the United Kingdom. According to BMW’s research and development chief Klaus Froehlich, “It is easy to build an electric car. In a sense, von Holzhausen did become the next Guigaro, minus the more flamboyant efforts. So it seems that Tesla admitted a design flaw with the bumper. But it doesn't matter. From there he went to Mazda North America, where he ran the entire show and garnered praise for his concept vehicles. This well-known car designer tells us why the Tesla Cybertruck is a terrible design. He designed the Tesla Model S, Model 3, Model X, and the Model Y, and the not-yet-released Cybertruck, Semi, and second-generation Tesla Roadster. Holzhausen's influence. The company sold approximately 2,500 … On one hand, it's an extension of von Holzhausen's design language to the larger shape of an SUV. Lesen Sie dazu mehr über Leasing-, Finanzierungs- und Barzahlungsoptionen, Garantien, Elektrofahrzeug-Förderprämien, Benzineinsparung usw. To a one, they're impressive, but von Holzhausen is at another level. Der Firmenname ist an den Physiker und Erfinder Nikola Tesla angelehnt. Giugiaro designed dozen of cars, and not all of them made viewers automatically weak in the knees. You can look at the picture, but it's hard to describe the experience of getting behind the wheel and seeing absolutely nothing that you're used to. T-Shirts, Poster, Sticker, Wohndeko und mehr zum Thema Tesla in hochwertiger Qualität von unabhängigen Künstlern und Designern aus aller Welt. Trending. The crazy thing is that although he had done great work before Tesla, he didn't have the right context for his considerable talents before he paired up with Musk's carmaker. Tesla announced plans to build a design studio and R&D center in China in order to build a car and in the announcement, it released a new design drawing. Von Holzhausen had a lot of work ahead of him. But von Holzhausen was frustrated with the traditional industry and ready to leave Mazda. At an event for the start of made-in … Even though the traditional auto industry had endured its own near-death experience during the financial crisis, by 2010 General Motors had staged its own IPO, returning to the public markets after a government bailout and bankruptcy. This difference of opinion became a divisive issue, internally, at BMW. One distinct competitive advantage often considered for Tesla is the company’s complete commitment to an electric vehicle future. Tesla Model S Redesign 2020. Tesla, Inc. (bis 1. When Tesla released its Cybertruck, it made a splash because it was certainly a different look to, well, pretty much anything we see on the market today. Tesla has certainly endured its ups and downs, but von Holzhausen is universally admired for his designs. The main update was to the front end, when Tesla eliminated a faux-grille nose cones and went with a smooth treatment. You can't avoid it when you slip behind the wheel or plop down in the passenger seat, so it automatically reinforces Tesla's branding. Design and order your Tesla Model X or Model S, and learn about leasing, warranties, EV incentives and more. Von Holzhausen let Musk be his guide. The company had only a single vehicle to sell — the Lotus-based Roadster — and although it had stoked enthusiasm with all-electric cars that were fast and sexy and would raise $226 million in an IPO after von Holzhausen arrived, the carmaker lived on the edge of a knife. Just try to sketch a new Mustang at Ford or Corvette at Chevy. But when it comes to crafting a career and a reputation, they will look to Holzhausen. But the Model X is greater than the sum of its parts or flaws. He assumes that every Tesla has to be beautiful, and besides, making a piece of industrial design beautiful doesn't really cost anything. It’s reported that, “There are two ways to make battery-driven vehicles: use a clean-sheet design like Tesla, or a traditional vehicle platform that can use all types of motor: combustion, electric or a hybrid of the two.” In contrast to Tesla, BMW’s vision for the future appears to be one that allows for an amalgam of vehicle technologies crammed into one design as opposed to committing, completely, to an electric vehicle architecture. Tesla overdid it, by admission, with the Model X. It's more a matter of choosing beauty as a first principle because, in a competitive market, the best-looking product stands out. The stories dominating banking, business, and big deals. Account active Tesla is accelerating the world's transition to sustainable energy with electric cars, solar and integrated renewable energy solutions for homes and businesses. All rights reserved. Tesla is taking design submissions from Chinese car designers and amateur designers for its upcoming new small electric car. Then, there is a completely unrelated thing about the used Tesla warranty. And, they’re looking to pre-existing gas car architectures repurposed (and reborn) as electric cars. With an electric car, there's no need for a traditional grille because there's no internal-combustion engine to feed with oxygen or cool with airflow and a radiator. It's easily the most technologically advanced vehicle currently on the road, and although von Holzhausen didn't depart from the Model X template, he showed that it was flexible enough to work on the two most important genres in the luxury space. Tesla Cybertruck: Neues Design angekündigt. Franz von Holzhausen signed on with what was then called Tesla Motors in 2008, he was on his way to being a member of the automotive design world's elite. A few chats and meetings with Musk proved that the experienced designer and the entrepreneur with a designer's sensibility were on the same page, sharing vision and values. Musk has said that he and von Holzhausen share the same taste, so beyond that critical aspect of the relationship, it boiled down to how serious Musk was about completely remaking the landscape of transportation. The Roadster's Lotus underpinnings meant that when those ran out, Tesla would need a new car. For von Holzhausen, going to work at Tesla's earliest design studio in Hawthorne, CA, at SpaceX headquarters, that meant about two years to come up with a new vehicle — a rare opportunity to pen a "clean sheet" design. “Generally, at Tesla, we really aim to make the car … So it's just about the rarest thing imaginable for a car designer to be able to imagine a new vehicle without feeling the explicit burden of the past. If Tesla sticks to its production plan, some of them will be able to get their vehicles toward the end of the year, but most of them will have to wait until 2018. Why Would Rich Rebuilds Put A V8 Into A Tesla Model S? I've probably talked to car designers more than I've talked to anyone else in the automotive profession. The car designer of the coming decades might admire the legends of the profession's history (and there have been many). It's also representative of von Holzhausen's restrained approach at Tesla. Tesla is the first new carmaker to emerge in decades. And, according to Reuters, “Electric motors are smaller than petrol or diesel engines, so electric vehicles designed from scratch can benefit from better interior packaging which allows a bigger passenger space.”. Purchase Wall Connectors, chargers, adapters, vehicle accessories and Tesla branded merchandise, collectibles and clothing for women, men and children. He had graduated from Art Center College of Design in the early 1990s, making him an alumnus of the world's most prestigious transportation design program, counting among its graduates the likes of J. Mays, Chris Bangle, and Henrik Fisker. Sign up for Insider Finance. Tesla's roadmap, drawn up by Musk, was straightforward. Tesla today announced an upcoming $25,000 electric car enabled by its new battery cell and coming within the next three years. Manuel Bauer. And regardless, Tesla had to start selling a more versatile lineup of vehicles. 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